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Is your product a medical device?

We help founders find out where they stand. Answer a few questions to see your device class, the frameworks that apply, and your next steps.

Captain Reg - Personal Assistant

A good product description should cover:

What it does - in plain language, the core function (e.g. “provides personalised recipes and meal plans”)

Who uses it - patients, clinicians, carers, or a mix

The health problem it addresses - IBS and digestive issues, in your case

What it involves - is it an app, website, software only, or does it include hardware or AI?

What it does NOT do - e.g. “does not diagnose IBS” or “does not replace medical advice”

For a recipes app, you’ll want to be clear about whether it’s purely informational (curated content for self-management) or whether it analysed user data, made personalised recommendations based on symptoms, etc. That distinction matters for classification.

Keep it to 3-4 sentences and write it straight into the box on the left whenever you’re ready. I’m here if you get stuck.

Category Confirmation

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Need a hand confirming your category? Ask me anything about how these categories differ.

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Services

Built for the early stages

Navigating regulation

Classification

Classify your product and understand its regulatory position — with the reasoning shown at every step, so you know why, not just what.

Get clear on where you stand before you commit to specialist fees.

Implementation

Inconsistencies

fsub checks your claims against your classification and flags where they don't line up — so your positioning stays consistent and defensible.

Coming Soon

Compliance workspace

One place to produce and manage your regulatory documentation. Start from an automated first draft built from what fsub already knows about your product, with NHS standards like DTAC, DSPT, and DCB on the way.

Coming Soon

Compliance workspace

One place to produce and manage your regulatory documentation. Start from an automated first draft built from what fsub already knows about your product, with NHS standards like DTAC, DSPT, and DCB on the way.

Templates

Pre-built the templates library covering:
ISO 14585
ISO 14971

Pricing

Every plan includes onboarding, ongoing support, and a dedicated team, so you get results from day one without any surprises.

Regulatory clarity, priced for your business

Monthly

Annually

Starter

£70

/ month

For funded startups pursuing certification.

  • Product classification

  • Market access strategy, timelines & cost

  • Intended use & product description

  • Inconsistency checks

  • Captain Reg, your 24/7 AI assistant

Pro

From £200

/ month

For growing teams who are ready to automate at scale.

  • Everything in starter

  • Pre-built ISO templates with automation

  • NHS specific frameworks

  • Priority support

Enterprise

Custom

For innovation network and accelerator

  • Regulatory support at scale

  • Dedicate account manager

  • Quarterly reporting and analytics

Monthly

Annually

Starter

£70

/ month

For funded startups pursuing certification.

  • Product classification

  • Market access strategy, timelines & cost

  • Intended use & product description

  • Inconsistency checks

  • Captain Reg, your 24/7 AI assistant

Pro

From £200

/ month

For growing teams who are ready to automate at scale.

  • Everything in starter

  • Pre-built ISO templates with automation

  • NHS specific frameworks

  • Priority support

Enterprise

Custom

For innovation network and accelerator

  • Regulatory support at scale

  • Dedicate account manager

  • Quarterly reporting and analytics